Why most German companies will never succeed in the global service economy

Before I continue with examples for poor service levels in Germany, and this blog will unfortunately never run out of them, let me clarify the sub-title of this blog.

“Never” is such a strong word, so determining, so final. When it comes though to describing the German service economy, it is very fitting. The German service economy is namely driven by the mentality of the German population, which cannot be changed in a life time. And since most economic projections seldom span more than a life time, “never” is appropriate for all practical purposes.

Next: Importance of the service economy

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